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How to Turn an Idea on its Head to Create a Business

This is an excellent video on the different ways to approach a problem and how to turn that approach into a business.

I stumbled across this the other day and had to share it with you. Here, Barry Nalebuff, Professor at Yale, brilliantly explains how to turn an idea on its head to create a completely new business concept and asks the very simple but very powerful question, “Why Not?”

It’s an hour long so grab a drink, get comfy, and enjoy!

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